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It was the first social media platform to launch ads , and it has since become a benchmark for how other social sites run their ad algorithms.
Even with algorithm changes, Facebook is still a powerhouse for growing your social reach. And they grew to this size within the span of 13 years.
According to TechCrunch, no other platform has reached this many monthly active users:. That represents roughly 3 million businesses that use Facebook strictly for marketing purposes.
But even if paid ads go the way of the dodo, there are still plenty of ways you can use Facebook to market your business.
Here are 15 Facebook marketing strategies that will grow your business. And yes, they actually work. Before I get to all of that, however, I want to mention something important about the setup process.
For the majority of people reading this, you will probably fall under the Local Business or Brand categories.
Local businesses, for example, will have a section for a physical location listing, while an online brand will not.
I use my headshot. They have a clear logo for their profile picture, and they include a CTA image as their cover photo:. You can also use it show off your creative side.
You can link these to any number of things like a landing page on your website, a contact form, a video, or an opt-in page.
This goes to show that there are no hard-and-fast rules for your CTA. They have separate tabs that include information about them, videos, posts, and a community page, which tell you even more about the company.
This is your chance to test out different formats that your audience will love. Start with some link-based or visual content like a business update :.
Or post something funny. This will keep your post from looking cluttered. Plus, it will put the focus back where it belongs: on the image and the headline.
If you want to include a separate link other than the one that Facebook populates for you, then you can use a URL shortener like Bitly.
This not only saves you time and energy, but it can also promote brand loyalty and help users feel included. One of the easiest ways to do this is by having users share photos of interactions with your brand or product.
You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts. You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were.
These free tools are priceless because you can use them to understand exactly how users are interacting with your content.
The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement.
Instagram is a great place to advertise your products. They tease users with the discount and product image to download the app and shop around.
This works for almost any industry. Instagram ads have become commonplace on the platform. The best part? This gives brands the ability to target their audience in a whole new way.
Before sponsored posts, only users following your account could see your updates and photos. Now, brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before.
For sponsored ads, use content that is engaging while also appealing to the target demographic you want to put the ad in front of. You can push these high-performing posts out later to potential customers in the form of sponsored ads.
Run multiple posts to different audiences simultaneously for even more engagement. Keep in mind that there are many different forms of sponsored ads that you can post, such as :.
If you want to generate leads , Instagram Stories are here to help. This feature is very similar to Snapchat Stories and is even a direct competitor.
Rather than appearing in the news feed, Instagram Stories appear in a small area above it. Once a user clicks on your photo at the top, a window will pop up where they can view your Story.
The benefits of Instagram Stories for brands are truly endless. For starters, Stories are displayed at the top of follower timelines where users already look daily.
Instagram also makes it easy to experiment with different types of content in the Stories feature, like photos, short video, rewind video, live video, or Boomerangs.
You can use tools like Canva and InVideo to create amazing images and videos for your stories. Face filters, text, or stickers make it easy to edit images or create fun, eye-catching visuals.
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Digital subtraction angiography Cerebral angiography Aortography Fluorescein angiography Radionuclide angiography Magnetic resonance angiography.
Portography Impedance phlebography. Intravascular ultrasound Carotid ultrasonography. Angioscopy Ankle—brachial pressure index Toe pressure.
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Chelmsford City Smart Stats. Newcastle Smart Stats. Taunton Smart Stats. Tramore Smart Stats. Telling stories is a great way to connect with your Facebook followers on a different level.
And your story will depend on how small your business is. This is a great example of a story told by a solopreneur, whose business surrounds her personal brand.
While these types of businesses do make it easier to get personal with storytelling, there are other ways to make this work for nearly any brand.
Tell your own stories of how your business came to be, share hard parts of being a business owner or even allow your social media manager to have fun with their role and be real about their own jobs to a point.
This is why videos are great Facebook post ideas to improve your strategy. Posted by Campbell's on Tuesday, November 13, This one probably seems obvious.
Of course you want to share your product photos on your business Facebook post. How can you showcase your products with or without someone modeling them?
Think about flatlays, themes related to upcoming holidays, or use or application shots and more. Come up with beautiful ways to share your own product photos to make them as enticing as possible, increasing both engagement and conversions.
Infographics are historically known for long data visualizations that can take up your entire screen, especially on a platform like Pinterest.